Training & e-learning

Training & e-learning

Our new online social marketing training course will give you a grounding in social marketing concepts and help you develop the skills to put together an effective behaviour change programme. We also run regular Social Marketing Award Courses - the next one is on 5 & 6 June at the Chartered Institute of Marketing (CIM) headquarters in Berkshire. Delegates learn how to plan a social marketing programme and sit an assessment at the end of the course which,, if successful, will lead to The NSMC Level 4 Social Marketing Award, accredited by the CIM.

We can also build the skills of your people through workshops designed purely around your strategic objectives. We have created bespoke training for hundreds of organisations worldwide, including:

The Change4Life programme
The Department for International Development
The Department for Environment, Food, and Rural Affairs
Sport England
The World Health Organisation
The World Meteorological Organisation
The Slovenia Institute for Public Health
The Hong Kong Department of Health

To discuss your e-learning requirements, or your other training needs, please call Patrick on 0207 799 1920 or email p.ladbury@thensmc.com.

The NSMC launches its membership programme
The NSMC membership programme is now live and is for anyone interested in social marketing and working to achieve positive behaviour change.
Membership with The NSMC provides a number of financial and practical benefits including:
- Free electronic subscription to Social Marketing Quarterly
- 20% discounts on all NSMC training
- 50% off all e-learning modules
- Discounts on Chartered Institute of Marketing events
For full details of membership benefits and how to join click here
Training in China

The Chinese Government appreciated the high quality of the training that The NSMC provided. We believe this is a strong commendation because the Chinese Government set the bar very high.

John Leigh, Team Leader for the Millennium Development Goals, DFID China.
Training the NHS

We've trained over 3,000 NHS staff. As a result, 71 per cent of them said they would change how they worked on future behaviour change campaigns.

Latest News & Events

28 April 2013

'Sing them something they bloody well know’ - quote from the film Zulu

I went to a fascinating presentation at a recent Chartered Institute of Marketing event ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.

6 March 2013

End of the internship

Three and a half months flew by incredibly quickly and my time as an intern with The National Social Marketing Centre is finished. It’s been a great experience and there are many things I’ve worked on, and learnt, during that time:

6 March 2013

Same behavioural problems – different solutions

I am just back from a really interesting, busy, (but occasionally relaxing!) trip to the British Virgin Islands.

13 February 2013

The first cohort of students in our Social Marketing training programme in Jordan graduate

Following six months hard work, the participants on our first Intensive Social Marketing Training Programme graduated in front of the Head of USAID Mission in Amman, Beth Paige. The students on the course who have all developed plans on their own social marketing projects will now apply to USAID for funds to implement these projects over the next 12 months. The projects vary from a student led anti-litter campaign to a programme that will persuade investors to fit water saving devices in all of their new residential developments. The next cohort will be

11 February 2013

How 'Great Customer Experiences' can influence behaviours

Ogilvy Change hosted a fascinating talk last week Wednesday from Matt Watkinson on his book ‘The Ten Principles behind Great Customer Experiences’

National Social Marketing Centre