National Social Marketing Centre

The Cabinet Office Behaviour Insights Team has just published its annual update for 2010-11. Though the press seems to have zeroed in on one recommendation around smoking, there are a variety of other developments worth looking at.

The report highlights the progress being made in five main areas: organ donation, healthier food, consumer empowerment, taxation and the environment. These have been expanded to also include issues such as healthcare, crime, volunteering, public service reform and reducing regulation.

When it comes to results, the report is more guarded, suggesting that the use of behavioural insights have made the government 'relatively confident that the approach can generate substantial, quantifiable gains.'

The update can be downloaded here.

Also worth a read is the government's response to the House of Lords report, Behaviour change - particularly those of you working in the health and sustainability sectors.